Every salesman who often run to the construction site or visit customers all have a true feeling: users especially the end users, is the final judge of the machinery market. The users is the most critical referees, in front of them, all commercial spells, development strategies, marketing models, and artificial barriers are insignificant. Therefore, ignore the value of the users is extremely dangerous.

In recent years, machinery market mainly take the expansion competition model, which often pay attention to the market share, but ignore to cultivate the customers’ loyalty and to improve the users’ value, the most outstanding performance that is pay more attention to the sales than the service. We have to admit that, because market share is increasing, while the after-sale technical service personnel training relatively lags behind, which leads to the mechanical technology problems when operating couldn’t be solved immediately, accurately and effectively, Which is not rare to see. And it often happens that the engineering construction can’t be finished on time because of the after-sales service delay. Such neglect service attitude certainly will bury the hidden trouble for enterprise development.

I f the machine can’t operate normally and high-effectively because of the service and manufacturing quality problems, which can’t create value for the customer, the user will abandon it. The end users’ discontent and abandonment just is the ultimate referee of the market. Cultivating users especially the end users’ loyalty, to improve users’ value, will determine whether you succeed or not in the machinery market competition.